Every movement
tells part of the story.
Here's mine.
I'm Peri Chiu, a Senior Motion Designer specialising in motion systems, visual storytelling and creative problem-solving.
Over the past several years, I've delivered work across TV commercials, brand campaigns, social content, OOH, DOOH, VFX and digital experiences, collaborating with agencies, global brands and multidisciplinary teams from concept through to final delivery.
I enjoy creating motion that not only looks engaging but communicates ideas with clarity. Whether developing a campaign's motion language, building scalable animation systems or solving complex production challenges, my goal is always the same: to help creative ideas move with purpose.
Defining how brands move.
I work closely with Creative Directors, Designers and Producers to define how campaigns communicate through movement. This includes developing motion principles, animation styles, transition systems and visual toolkits that create a consistent experience across every touchpoint.
For campaigns such as Cue The Dinner Dance, Win a Day to Remember, I developed animation approaches and motion systems that translated creative visions into consistent campaign experiences across TVC, DOOH and multiple formats. For Odeon’s Feel Cinematic campaign, I created a VFX seasonal motion toolkit that established a cinematic visual language and provided a flexible framework for wider campaign delivery.
Beyond creative development, I enjoy solving complex technical challenges that help ambitious ideas become reality. For the London Eye campaign, I rebuilt complex CG scenes and delivered a 10K render that was adapted across OOH, DOOH, Outernet and transport advertising.
These are just a few examples of my work. Explore the Projects section to discover more case studies, creative challenges and the thinking behind each project.
From concept to
Completion.
From concept toCompletion.
R&D
Work closely with creative teams to test ideas in motion, develop proofs of concept, and identify technical considerations before production begins. By validating concepts early, I help shape creative decisions, streamline production planning, and provide realistic estimates for the motion design workload.
Pre-Prod
For selected projects, including campaigns for Lily's Kitchen and Greenpeace, I have worked on set to advise on motion requirements, conduct animation tests, and ensure footage is captured with post production in mind. This allows creative decisions to be validated in real time while giving both the production team and clients greater confidence before moving into post.
Post-Prod
In post production, I collaborate closely with creatives and editors to refine the edit, review selects, and develop motion graphics that elevate the final piece. From logo lockups, transitions, and VFX to music selection, sound editing, and finishing, I ensure every visual and audio element works together to create a cohesive and engaging final film.
Delivery
Preparing platform specific exports, campaign rollouts, file packaging, versioning, clocking, and quality control to ensure every asset is delivered accurately and ready for distribution.
Elevating teams
and creative workflows.
As a senior member of the motion team, I contribute beyond individual deliverables by supporting creative development, team growth and production efficiency.
Mentoring
Mentor junior and mid-weight designers through feedback, technical support and knowledge sharing.
Support freelancers during project onboarding, ensuring they have the creative context, technical requirements and resources needed to deliver successfully.
Help designers overcome creative and production challenges through guidance and problem solving.
Supervising
Attend motion briefings to clarify requirements and help translate creative ideas into effective motion solutions.
Work closely with Creative Directors and designers to develop motion approaches, animation styles and creative executions.
Advise producers, account teams and resource managers on technical considerations, scope and timings to support successful delivery.
Operations
Develop motion workflows through structured project organisation, clear file systems and efficient handover processes.
Manage motion resources, software and licensing to keep teams equipped and projects running smoothly.
Build scalable production systems that improve collaboration, consistency and delivery across complex productions.
The Tools
I'm always exploring new tools, plugins, and techniques to push creative boundaries and streamline workflows.
Proficient in Adobe After Effects, Premiere Pro, Cinema 4D (Redshift & Octane), and Adobe Creative Cloud applications including Photoshop, Illustrator, InDesign, and XD. Extensive experience with industry-standard plugins such as Maxon Universe, Trapcode Suite, and VFX Suite. Procreate is a key part of my workflow for hand-drawn elements, alongside AI tools including Nano Banana Pro and Kling for concept development and content creation.
