Every movement
tells a story.
Here's mine.
I’m Peri Chiu, a Senior Multidisciplinary Designer specialising in motion, with a love for BOLD ideas, thoughtful design and visual storytelling.
My creative journey began at university, where I discovered how much I enjoyed bringing ideas to life through design and animation. What started with freelance projects for agencies and global clients has since grown into more than 7 years of experience across fast-paced creative studios.
I’m at my best when working through a creative challenge, shaping an idea and finding the right visual language to express it. Across design and motion, I create work that strengthens brand identity, captures attention and connects with people.
Defining how brands resonate.
I work closely with Creative Directors, Design Directors and the wider team to shape how brands and campaigns communicate visually. Through design and motion, I help translate creative ideas into a distinctive visual language that strengthens brand identity and connects with audiences. This includes developing motion principles, animation styles, transition systems and visual toolkits that keep campaigns consistent across formats.
For campaigns such as Cue The Dinner Dance, Win a Day to Remember, I developed animation approaches and motion systems that translated creative visions into consistent campaign experiences across TVC, DOOH, Social and multiple formats. For Odeon’s Feel Cinematic campaign, I created a VFX seasonal motion toolkit that established a cinematic visual language and provided a flexible framework for wider campaign delivery.
Beyond creative development, I enjoy solving complex technical challenges that help ambitious ideas become reality. For the London Eye campaign, I rebuilt complex CG scenes and delivered a 10K render that was adapted across OOH, DOOH, Outernet and transport advertising.
These are just a few examples of my work. Explore the Projects section to discover more case studies, creative challenges and the thinking behind each project.
From concept to
Completion.
From concept toCompletion.
R&D
Work closely with creative teams to test ideas in motion, develop proofs of concept, and identify technical considerations before production begins. By validating concepts early, I help shape motion identity, streamline production planning, and provide realistic estimates for the motion design workload.
Pre-Prod
For selected projects, including campaigns for Lily's Kitchen and Greenpeace, I have worked on set to advise on motion requirements, conduct animation tests, and ensure footage is captured with post production in mind. This allows creative decisions to be validated in real time while giving both the production team and clients greater confidence before moving into post.
Post-Prod
Collaborate closely with creatives and the wider team to refine the edit, review selects, and develop motion graphics that elevate the final piece. From logo lockups, transitions, and VFX to music selection, sound editing, and finishing, I ensure every visual and audio element works together to create a cohesive and engaging final film.
Delivery
Preparing platform specific exports, campaign rollouts, file packaging, versioning, clocking, and quality control to ensure every asset is delivered accurately and ready for distribution.
Elevating teams
and creative workflows.
As a senior member of the motion team, I contribute beyond individual deliverables by supporting creative development, team growth and production efficiency.
Mentoring
Mentor junior and mid-weight designers through feedback, technical support and knowledge sharing.
Support freelancers during project onboarding, ensuring they have the creative context, technical requirements and resources needed to deliver successfully
Supervising
Attend motion briefings to clarify requirements and help translate creative ideas into effective motion solutions.
Advise producers, account teams and resource managers on technical considerations, scope and timings to support successful delivery.
Operations
Develop motion workflows to improve collaboration through structured project organisation, clear file systems and efficient handover processes.
Manage motion resources, software and licensing to keep teams equipped and projects running smoothly
The Tools
I’m always exploring new tools and techniques to push creative boundaries and improve workflows. My toolkit includes After Effects, Premiere Pro, Cinema 4D with Redshift and Octane, Adobe Creative Suite, Figma and Procreate, alongside Maxon Universe, Trapcode Suite, Unreal Engine 5 and AI tools such as Nano Banana Pro and Kling.
