Win A Day To Remember
Cadbury + Partners:
Jet2Holidays, Odeon, GoodWood, Winter wonderland, Alton Towers, Thorpe Park, Liverpool FC, Arsenal, Chelsea, Spurs, F1 Arcades, Legoland, Sealife, Sky Store, Virgin experience days, London Eye, Shrek's Adventures, Toca Social
ROLE
Motion direction
CG supervision
CG integration
2D motion design
Motion toolkit development
Editing
Campaign Rollout
File packaging & delivery
OVERVIEW
Win A Day To Remember was a nationwide campaign celebrating Cadbury’s 200th anniversary, bringing together over 100 prize partners. Across social, DOOH, retail and large format screens, I helped define the motion language, developed a scalable toolkit, and supported production from R&D to final rollout.
R&D
CG Supervision
I led the campaign’s 3D lockup development, directing the CG process and creating a reusable asset for social, DOOH, web, print and cinema.
Animated lockup
Motion Toolkit
Transitions
FOOTBALL
FLAG
ROLLER
COASTER
POPCORN
Typography
200K
Golden Foil Background
All 3D assets were rendered in a universal master format, enabling efficient adaptation across social, DOOH, large format displays and print while maintaining consistency and reducing render time.
Flexible Motion Workflow
Social
UK
Ireland Adapts
DOOH
Standard & Subtle motion
Retail & Station DOOH
Roadside DOOH
OOH, POS
& Large Display
Statics & OOH
10K renders
I rendered the master 3D lockup at 10K, enabling consistent, high quality use across OOH, digital billboards, point of sale, packaging and print.
Web
Magnet
I created a flexible 3D fridge magnet celebrating Cadbury’s 200th anniversary, modelled and textured in Cinema 4D and rendered in Octane with a realistic enamel finish.
CREDITS
Creative Direction
Bill Hibbins, Rob Mcevoy
CG artist
Rafael Sousa
Design
Tom Gudgeon / Neil Carding
Emma Gray
Senior Retoucher
Nick Swaffield
IMPACT
Win A Day To Remember became one of Cadbury's largest partnership campaigns, bringing together 30 leading UK brands and attractions in a single nationwide promotion. The campaign generated 527,296 entries from 346,573 participants, with 485,963 prizes successfully awarded throughout the promotional period. The campaign website attracted 761,516 visits, achieving an impressive 69% conversion rate. It also generated 55,387 Cadbury newsletter opt ins, almost double the annual partnerships target of 28,000, alongside 47,391 third party partner opt ins, demonstrating strong engagement for both Cadbury and its partner brands. The campaign also contributed to increased promotional pack sales while strengthening Cadbury's partnership ecosystem across digital, retail and experiential channels.
Other projects:
