Cue The Dinner Dance
TVC
Lily's Kitchen
ROLE
Motion Direction
Editing
VFX Supervision
Hand drawn animation
CG
Clocking
File Packaging & Supply
OVERVIEW
From pre-production through to final TVC delivery, I led the project end to end. As the lead editor and motion designer, I collaborated closely with the film director and senior creatives to edit the entire film, create all hand drawn animations and motion graphics, carry out motion tracking, roto work, and Unreal Engine 5 rendering for the end frame, and prepare the final broadcast deliverables for Clearcast and Peach.
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ROTO TEST
I created a proof of concept to test pet rotoscoping and hand drawn animation, validating the approach and timings ahead of production.
On set Tracking test
During the shoot, I worked with the DIT to test product tracking and localisation, advised on pack positioning and camera angles, and created an on set edit for client review.
Tracking test on shoot
Final product
Editing + Hand drawn Animation + Lockup & End Frame Animation + Roto + Tracking + CG Intergration
Post-prod
Frame by frame hand drawn animation on each shot
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Style frame rendered in Unreal Engine 5. Worked closely with the Senior Retoucher to integrate the product into the final end frame.
Final end frame in motion
Clocking + Clearcast
TVC & OOH Supplies
Following client sign off, I managed the final broadcast delivery, preparing Clearcast clocked versions and supplying approved assets through Peach. I ensured all exports, colour, luminance and audio specifications met UK broadcast standards.
Featuring
Credits
Creative Direction
James Bougourd, Eilli Stone
Film Direction
Lauren Midwinter
VP Technical Artist
Cemal Gokce
Senior Retoucher
Nick Swaffield
IMPACT
The campaign marked Lily's Kitchen's first ever TVC and became a fully integrated campaign across TV, OOH, DOOH, social and retail, launched across 9 European markets (UK, France, Italy, Portugal, Germany, Switzerland, Netherlands, Belgium and Finland).
It was recognised by Ads of the World and featured in industry press including The Drum, helping showcase the campaign to a wider creative audience.
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