King's Cross
Spring2025
Spring campaign for King's Cross 2025 Worked closely with creatives and another motion designer team member to create and roll-out the digital assets for Digital Gateway, Social, Digital Ribbons and Digital Banners.
From modelling, rigging, to texturing, lighting, testing and animation to final output of the 3D swans - I ensure all the swans matches the style of the KV, as well as all the deliverables including OOH. In which I rendered the swans in different position in 8K, to ensure the quality of the swans works for any printed artwork.
Client: Argent, King's Cross
Worked with: Elvis Communication
BTS
Here's some behind the scene progress, you can see how I developed and tested out these swans in animation. During the pre-prod period, I have been testing out and tweaking the texture, lighting of the swans model, as well as how the swan fly in each sequence and habits. I've tested out their flying path, speed and sizes, and how they will look in the actual KV (In surreal style)
Here's some behind the scene progress, you can see how I developed and tested out these swans in animation. During the pre-prod period, I have been testing out and tweaking the texture, lighting of the swans model, as well as how the swan fly in each sequence and habits. I've tested out their flying path, speed and sizes, and how they will look in the actual KV (In surreal style)
02 Flying path
Personal research and site seeing of the swans for texture references
Other projects you might like:
