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Who Will You Take?
Cadbury
Merlin Entertainment
ROLE
Motion Direction
Animatics
SFX
Editing
Grade
2D Motion Graphics
Senior Oversight
OVERVIEW
Working with the Creative Director, I shaped Parent to Kids from animatics to delivery, defining its motion language and creating the hero edits, sound design, animated lockup and end frames. I also oversaw the wider rollout to maintain consistency.
Animated lockup
15s
6s
Featuring
Credits
Creative Direction
Bill Hibbins, Rob Mcevoy
Production
Untold Studios
IMPACT
Who Will You Take? marked Cadbury’s first creative campaign for its Parents to Kids range in several years, with a nationwide rollout spanning digital, social, radio, eCRM and on pack.
The campaign was featured by FAB News and Ads of the World.
Related Project:
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