Who Will You Take?

Working closely with the Creative Director, I helped shape Parent to Kids, a family focused campaign for Cadbury and Merlin, from early animatics through to final delivery.
 

I developed the campaign’s motion language and animation style, alongside animatic development, sound design, editing and colour grading. I created the 25s, 15s and 6s hero edits, as well as the animated logo lockup and end frames, before providing senior oversight on the wider rollout to ensure consistency across all final assets.