Shop It Like Its Hot
King's Cross
ROLE
Motion Direction
2D Motion Graphics
Editing
SFX
Campaign Rollout
OVERVIEW
I led the motion direction for King’s Cross summer campaign, Shop It Like It’s Hot, across large scale DOOH and social. Featured by The Drum and Campaign, it was named one of the Top 5 UK Ads of the Week.
Social
Format: 9x16, 1x1
Transvision Screen
Live
Other Projects that you might like:
CREDITS
Creative Direction
Adam Ablo, Susie Booth
Design Direction
Neil Carding
Senior Retoucher
Nick Swaffield
IMPACT
The campaign gained strong industry recognition following its launch, with coverage from The Drum, Marketing Beat and Campaign and a Top 5 UK Ads of the Week placement. Rolled out across high-impact DOOH placements at King’s Cross Station and social, the campaign delivered a bold and cohesive motion presence across multiple touchpoints.
Other projects:
