Win A Wordie
Players: Harry Kane, Neymar Jr, Steph Houghton, Virgil van Dijk
Win A Worldie
ROLE
2D Motion Graphics
Roto & Keying
Grade & Compositing
Motion Tracking
Editing
SFX
Campaign Rollout
OVERVIEW
Working closely with the motion team at elvis, I created a series of social assets for Cadbury’s Win a Wordie campaign. The campaign gave customers the chance to win a personalised video experience with world class footballers, including Harry Kane, Neymar Jr., Steph Houghton and Virgil van Dijk.
Player's Post
Some of them with over 8M Views.
Freia
Marabau (Finland, Denmark, Sweden), Freia (Norway)
WAW Nodics
CREDITS
Motion / Design
Rhys Clarke
Jason Garfield
Neil Carding
Senior Retoucher
Nick Swaffield
IMPACT
The campaign achieved strong social reach, with individual assets generating more than 8 million views. Its success also led to a wider European rollout, adapting the campaign for local brands including Freia and Marabou across Denmark, Sweden and Finland.
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