The Winning Pass
Cadbury
Premier League: Spurs, Liverpool, Manchester United, Arsenal, Chelsea, Leeds
ROLE
Motion Direction
2D Motion Graphics
Lockup / GFX / Type
Editing
Senior Oversight
Campaign Rollout
OVERVIEW
Working with the Creative Director, I defined the motion language for The Winning Pass, developing the animated lockup, typography, supers and GFX. I built the master assets and hero executions for rollout across Cadbury and Premier League club channels.
Lockup
End Frame
Social
Liverpool FC - Meta Feed
Manchester United - Meta Feed
Liverpool FC - Meta Feed
Manchester United - Meta Feed
6s
Cut Down
Tiktok Natives
Other Projects:
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FEATURING
Credits
IMPACT
The Winning Pass brought Cadbury together with 6 of the UK’s biggest football clubs, including Arsenal, Chelsea, Liverpool, Manchester United and Tottenham Hotspur, with a socially led campaign rolled out to Meta, TikTok and YouTube, supported by OOH, digital, radio and in store activation.
The campaign gained recognition across the creative and advertising press, featuring in Ads of the World, Creative Moment, More About Advertising, DecisionMarketing and Roastbrief, with further coverage across retail and industry media.
Creative Direction
Bill Hibbins, Rob Mcevoy​
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Production
Bullion
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