Home & Away Wins
Cadbury
Players: Harry Kane, Virgil van Dijk,
Leah Williamson, Neymar Jr
ROLE
Editing & Cut downs
2D Motion Graphics
Video Retouching
Roto & Compositing
Grading
Campaign Roll-out
Final Delivery
OVERVIEW
Home & Away Wins was a nationwide Cadbury FC campaign bringing football fans closer to some of the biggest names in the game, including Harry Kane, Virgil van Dijk, Leah Williamson and Neymar Jr.
Working closely with the Creative Director, I supported the campaign across post-production, developing and adapting motion assets for a wide range of touchpoints including YouTube, social, DOOH, large-format screens and retail displays.
My work spanned hero and cut-down editing, video retouching, motion graphics, roto and colour grading, as well as developing campaign graphics including the logo lockup, typography and end frames. I then rolled these assets out across multiple formats and specifications, ensuring a consistent visual and motion language throughout the campaign.
Edits
Harry Kane
Leah Williamson
Virgil van Dijk
Master Edits
Individual player: Leah, Harry, Virgil, Neymar
Neymar JR
Master Edits
Individual player: Leah, Harry, Virgil, Neymar
Youtube
Harry Kane - 30''
Leah Williamson - 30''
Virgil Van Dijk - 30''
All players - 15''
All players - 6''
Big Screen
Tease
Other projects you might like:
DOOH
Organic
Collaborated with the Social Media Manager on these assets
Cadbury & Player's Post
Cadbury 200years
Heritage Shirt
As part of Cadbury’s 200th anniversary celebrations, Harry Kane, Leah Williamson and Virgil van Dijk came together to promote the limited-edition Cadbury Heritage Shirt.
I edited this short film for Cadbury’s special anniversary events as part of the wider Home & Away Wins campaign.
CREDITS
Creative Direction
Bill Hibbins, Rob Mcevoy
Production
Craft Films
Social Media
Jodi Chupka
IMPACT
Campaign content generated 5.5M+ views across player-owned social channels, amplified by Neymar Jr., Harry Kane, Virgil van Dijk and Leah Williamson. Across Cadbury-owned social, identified campaign content generated a further 2.4M+ views, bringing the combined reach to nearly 8M views across Instagram, TikTok and X.
Home & Away Wins also gained widespread trade coverage, with features across F&BM, Talking Retail, Convenience Store, Forecourt Trader, Scottish Grocer, Grocery Trader and Wholesale Manager.
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