Home & Away Wins
Cadbury
Players: Harry Kane, Virgil van Dijk,
Leah Williamson, Neymar Jr
ROLE
Editing & Cut downs
2D Motion Graphics
Video Retouching
Roto & Compositing
Grading
Campaign Rollout
Final Delivery
OVERVIEW
Working with the Creative Director, I defined the motion language for The Winning Pass, developing the animated lockup, typography, supers and GFX. I built the master assets and hero executions for rollout across Cadbury and Premier League club channels.
Edits
Harry Kane
Leah Williamson
Virgil van Dijk
Master Edits
Individual player: Leah, Harry, Virgil, Neymar
Neymar JR
Master Edits
Individual player: Leah, Harry, Virgil, Neymar
Youtube
Harry Kane 30''
Leah Williamson 30''
Virgil Van Dijk 30''
All players 15''
All players 6''
Big Screen
Tease
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DOOH
Organic
Collaborated with the Social Media Manager on these assets
Cadbury & Player's Post
Cadbury 200years
Heritage Shirt
As part of Cadbury’s 200th anniversary, I edited a short film featuring Harry Kane, Leah Williamson and Virgil van Dijk promoting the limited edition Heritage Shirt.
CREDITS
Creative Direction
Bill Hibbins, Rob Mcevoy
Production
Craft Films
Social Media
Jodi Chupka
IMPACT
Campaign content generated 5.5M+ views across player-owned social channels, amplified by Neymar Jr., Harry Kane, Virgil van Dijk and Leah Williamson. Across Cadbury owned social, identified campaign content generated a further 2.4M+ views, bringing the combined reach to nearly 8M views across Instagram, TikTok and X.
Home & Away Wins also gained widespread trade coverage, with features across F&BM, Talking Retail, Convenience Store, Forecourt Trader, Scottish Grocer, Grocery Trader and Wholesale Manager.
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