Unwrap the Unexpected
King's Cross
Social
Social for 9x16 and 1x1
ROLE
Motion Direction
2D Motion & Animation
Motion Toolkit Development
Campaign Roll-out
Final Delivery
OVERVIEW
Worked closely with the senior creative team to define the motion direction, developing the motion principles and animation style that shaped a consistent motion language across the campaign.
I then brought the system to life across Digital Gateway and social, while collaborating with another motion designer on the wider roll-out across Digital Ribbons and web banners.
DOOH
Digital Ribbons
Collaborated with another motion team member to create the 15 screens digital ribbons as part of the campaign.
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OOH
Featuring
Credits
IMPACT
The campaign rolled out across OOH and DOOH throughout London, supported by social and digital, bringing the new festive identity to life across multiple touchpoints.
Unwrap the Unexpected gained industry recognition, featuring in Creative Boom’s Christmas Ads of 2025, Creativebrief, and Ads of the World / The Clio Network.
Creative Direction
James Bougourd, Eilli Stone
Motion / Design
Rhys Clarke
Emma Gray
Senior Retoucher
Nick Swaffield
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