WOW: Outernet, Mega Bus & Taxi
London Eye
ROLE
3D Modelling & Texturing
3D Compositing
3D Rendering
2D & 3D Motion Graphics
2D Compositing
VFX
Technical Optimisation
Final Delivery
OVERVIEW
The London Eye campaign transformed the landmark into an animated brand experience across Outernet, UK wide OOH, buses and taxis.
Joining during post production, I rebuilt and optimised the 3D scene, creating a scalable pipeline for high resolution static and animated assets across the campaign.
The Challenge
Building on the original WOW campaign, the rollout expanded across Outernet, Megabuses, London taxis and nationwide OOH. I rebuilt, textured, lit and retouched the existing CG asset, optimising it for immersive digital and 10K print applications.
Top: Previous render by freelancer
Bottom: New render by me
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Previous render by freelancer
New render
by me
Full Scale
Mega Bus & Taxi
Transforming daylight to sunset
Building on the original WOW campaign, the rollout expanded across Outernet, Megabuses, London taxis and nationwide OOH. I rebuilt, retextured, relit and retouched the 3D London Eye asset, optimising it for immersive digital and 10K print applications.
Outernet
In Motion
Live at Outernet
Credits
Creative Direction
Bill Hibbins, Rob Mcevoy
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Design Direction
Neil Carding
Senior Retoucher
Nick Swaffield
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IMPACT
Building on the success of the Effie winning WOW campaign, the evolved creative was rolled out across some of the UK’s most high profile formats, from an immersive takeover at Outernet Tottenham Court Road to 10K Megabus, London taxi and nationwide OOH executions.
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