We Won't Rest In Peace
Greenpeace
ROLE
Post-Prod Supervision
Motion Direction
VFX
Video Retouching
Roto
Editing
Motion Graphics
Sound Adaptation
Campaign Rollout
Final Delivery
OVERVIEW
Working closely with the senior creative and account teams at Elvis, I helped shape the post-production approach, advising on resourcing, timings and VFX requirements.
I collaborated with Irresistible Studios on VFX across multiple shots, including wire removal, retouching, roto and motion tracking, while leading the agency-side edit, GFX, sound design and multi-format rollout across YouTube and Meta.
30s
Edits
15s
6s
PRESS
Social Target ads
Alongside the hero film, I developed motion across a series of social assets, bringing the campaign artwork to life through character animation, environmental effects, typography, GFX and sound design. I also led the adaptation and roll-out across 16:9, 9:16 and 1:1 formats, with selected creative extended into DOOH and displayed across Birmingham.
Across the wider campaign, my role spanned motion direction, editing, VFX, motion graphics, sound design and multi-format delivery, helping maintain a consistent visual and motion language across every touchpoint.
OOH & DOOH
PR
Edited the PR film documenting Greenpeace’s Won’t Rest in Peace Coffin activation across central London, created to support the campaign’s wider PR and earned media launch.
Featuring
Campaign
The Drum
Creativereview
Creative Brief
LBB
Shots
Roast Brief
Ads of the world
London Post
Credits
Creative Direction
Sam Hinckley, Chris Lawlor
Production
Irresistible Studios
IMPACT
The campaign brought a bold new perspective to legacy giving, using dark humour and protest cinema to turn a traditionally sensitive subject into a final act of activism.
Spanning film, targeted social, PR and DOOH, the campaign extended its distinctive visual language across multiple touchpoints, with selected social creative also adapted for outdoor placements across Birmingham.
The work gained widespread industry attention, with coverage and recognition from Campaign, The Drum, Creative Review, Little Black Book, Creativebrief, Creative Moment, Roastbrief, The Stable, David Reviews, Muse by The Clios, Shoot and Social Samosa, among others. The Won’t Rest in Peace Coffin PR activation also gained coverage from Creative Review, London Post, Creative Moment, The Stable and Third Sector.
The hero film has reached over 3.2 million views on Greenpeace UK’s YouTube channel, extending the campaign well beyond its core audience.
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