We Won't Rest In Peace
Greenpeace
ROLE
Post-Prod Supervision
Motion Direction
VFX & Retouching
Roto & Compositing
Editing
2D & 3D Motion Graphics
AI Integration
SFX
Campaign Rollout
OVERVIEW
I shaped the post-production approach and led the editing, motion graphics, video retouching, VFX and multiple format rollout, collaborating with Irresistible Studios across YouTube and Meta.
Alongside the hero film, I partnered with another motion designer to create targeted social ads using 2D and 3D motion, AI integration, rotoscoping, tracking and SFX. Selected creative was also adapted for DOOH and displayed across Birmingham.
30s
Edits
15s
6s
Social Target ads
OOH & DOOH
PR
Edited the PR film documenting Greenpeace’s Won’t Rest in Peace Coffin activation across central London, created to support the campaign’s wider PR and earned media launch.
PRESS
Featuring
Campaign
The Drum
Creativereview
Creative Brief
LBB
Shots
Roast Brief
Ads of the world
London Post
Credits
Creative Direction
Sam Hinckley, Chris Lawlor
Production
Irresistible Studios
IMPACT
The campaign brought a bold new perspective to legacy giving, using dark humour and protest cinema to turn a traditionally sensitive subject into a final act of activism.
Spanning film, targeted social, PR and DOOH, the campaign extended its distinctive visual language across multiple touchpoints, with selected social creative also adapted for outdoor placements across Birmingham.
The work gained widespread industry attention, with coverage and recognition from Campaign, The Drum, Creative Review, Little Black Book, Creativebrief, Creative Moment, Roastbrief, The Stable, David Reviews, Muse by The Clios, Shoot and Social Samosa, among others. The Won’t Rest in Peace Coffin PR activation also gained coverage from Creative Review, London Post, Creative Moment, The Stable and Third Sector.
The hero film has reached over 3.2 million views on Greenpeace UK’s YouTube channel, extending the campaign well beyond its core audience.
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